David Granger – Medium

David Granger

Brand v content: how to ensure peace breaks out

David Granger, director at Arc & Foundry Creative, has seen first-hand how in-house brand and content teams can — occasionally — come to…

4 min readApr 5, 2024

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David Granger

Brand guidelines? They’re more important than ever in 2024

Insights on the vitality and continued importance of brand messaging and guidelines in an increasingly complex communications landscape…

3 min readApr 5, 2024

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David Granger

Why AI is your sidekick, not your replacement (or…we still need creative directors)

With every wave of technology, there are the early adopters, and then there are the more reserved early adapters: it happened with websites…

3 min readMar 24, 2024

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Why AI is your sidekick, not your replacement (or…we still need creative directors)

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David Granger
in
Antaeus AR

How Augmented Reality is leading improvements for fans to improve the sporting spectacle

Over the last few weeks the new liveries (and slightly strange team names) have been unveiled ahead of the 2024 F1 season.

3 min readMar 10, 2024

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How Augmented Reality is leading improvements for fans to improve the sporting spectacle

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David Granger

Five Myths About Your Content Marketing (and what needs sorting)

Dispel the myths surrounding content marketing and learn how to streamline your content production, manage digital assets efficiently, and…

5 min readFeb 8, 2024

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Five Myths About Your Content Marketing (and what needs sorting)

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David Granger

Welcome to The Third Wave of Sports Content Marketing: The Athletes’ Takeover

The central control of production is getting closer and closer to the individual athlete in sports marketing — which might not always make…

4 min readJan 23, 2024

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Welcome to The Third Wave of Sports Content Marketing: The Athletes’ Takeover

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David Granger

How Cricket Continues To Embrace Innovation To Remain Progressive

…how a sport that prides itself on tradition is making great strides to remain relevant and encourage new audiences.

4 min readNov 27, 2023

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How Cricket Continues To Embrace Innovation To Remain Progressive

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David Granger

Is Gamifying Sport (really) How We Find Fans Of The Future?

In this week’s Member Insights piece David Granger enlists three topics of conversation and presentation which stood out at this year’s…

4 min readNov 5, 2023

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Is Gamifying Sport (really) How We Find Fans Of The Future?

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David Granger

AI in Sport? It’s only going to get bigger, faster and (hopefully) better

The time has come to embrace AI in sport — whether we like it or not. Here’s where we’re heading and where things can occasionally go…

3 min readNov 5, 2023

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AI in Sport? It’s only going to get bigger, faster and (hopefully) better

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David Granger

How MLB is using digital to bring baseball to Europe

I spoke to the Managing Director of MLB Europe about getting baseball to the UK and trying to get fans to love it.

5 min readAug 29, 2023

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How MLB is using digital to bring baseball to Europe

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David Granger

David Granger

I’ve worked in digital content marketing in sport and music for (amongst others) Red Bull Media House, cinch and GoPro. I’m a columnist for iSportconnect.

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