In this Digital Cafe, David Granger takes a look at where tech and sport are heading over the next few months as fans get more and more say in how they spectate which is good for them and for business. Not so very long ago personalisation meant you could choose…

In his latest trip to the Digital Cafe, David Granger looks at how the metaverse is offering a new avenue for sport and providing it with another Second Life… The Metaverse is the talk of the town, but how could this new digital alternate assist fan engagement, and who are…

David Granger takes a look back at the highs and lows of another less-than-normal online year. This was the year of great returns and great arrivals. The return of crowds to sporting events after the empty stadia of 2020 was a welcome relief, the 2020 Olympics finally arrived, NFTs were…

David Granger explores a recent report stating that, while we wait for Facebook’s metaverse to virtually transport us to venues, non-traditional social channels are boosting audiences in big numbers. Fan engagement company Mediacells has tracked audiences across three main sporting competitions this year: Euro 2020, Tokyo 2020 and the English…

David Granger talks to Jean-Luc Jezouin, SVP of NAGRA Sports, to look at how sports broadcasting can be accommodated to those outside of the elite sports. In this Digital Café we speak to NAGRA, a company who are supporting sport across the board get better access to broadcast technology. What…

For the latest Digital Café, David Granger looks into how new tech is being used to combat an age-old problem of making sure image rights remain in the right hands. The digital revolution has brought great things to the world sport, but with a downside. For every chance to ditch…

In this Digital Cafe, David Granger considers whether digital media means the press conference and post-match interview is no longer relevant. Or of any use. If you asked Ronaldo, Osaka and Bale, I think we’d know their answer. When was the last great insightful interview or press conference you heard…

In the Digital Cafe this month, we take a look at the trend of bringing content production in-house and the benefits and pitfalls of clubs expanding their owned channels. Earlier this year AC Milan joined the growing number of clubs and brands in launching their own in-house production arm. As…

Here’s my Call To Action: take a listen to the …Gasp podcast. I was interviewed by Giles Edwards (Gasp’s founder) and joined some illustrious marketing and advertising company… Here’s how Giles set the scene: It’s lights out and we’re off with Red Bull Racing alumni, David Granger, in the…