There were three topics of conversation and presentation which stood out at this year’s Leaders in Sport conference. The first, indicated by the topics discussed and the speakers themselves was the increase in recognition of the importance of women in sport — on the pitches, as well as the panels…

The time has come to embrace AI in sport — whether we like it or not. Here’s where we’re heading and where things can occasionally go wrong. The Emirates Stadium is wrapped in flags, images and banners celebrating Arsenal’s former players and past glories, but eyes were firmly on the…

I spoke to the Managing Director of MLB Europe about getting baseball to the UK and trying to get fans to love it. Getting major league baseball to the UK might seem an unenviable task, but for those lucky enough to go to the London Stadium over a scorching weekend in June, it is worth their efforts. As well as three hours of top-level sporting action, for the non-fanatics there is a host…

When Red Bull launched The Red Bulletin Formula One magazine in 2005, free content was a pretty alien concept. Napster had gone lawful in Europe in 2004, YouTube launched the year after and Facebook wasn’t open to everyone until 2006. These were nascent times in content marketing — content marketing…

With AI commentary, virtual reality line judges and keeping online trolls off players’ feeds, tennis is truly embracing technology, while keeping the spirit of the sport alive. The news that tennis is to get AI commentators at Wimbledon this year is… no great surprise. We’re going to see a lot…

Sport and technology have a complex, sometimes symbiotic, sometimes contradictory relationship. From the revelation that Hawkeye brought to tennis in 2006 to the confusion VAR occasionally brings to soccer, tech is there to improve the game, the experience and adherence to the rules. In most cases. It works both ways…

How will AI will impact content creation in the world of sport. There’s been a lot of chatter around AI in recent months. From being the saviour of the illiterate to heralding the downfall of humanity, everyone has an opinion or a ChatGPT-written thought-piece about it. …

The following is a column written entirely by ChatGPT in response to this brief: Write a 500 word column for the world’s biggest sports industry community website explaining how AI will affect content around sport. You can read my actual column on iSportconnect.com. The world of sports is constantly evolving…

Content marketing began on Friday, July 29 2005. That was the day when a fast-moving consumer goods manufacturer turned the marketing world squarely on its head. Nothing has been the same since. Post July 29, 2005 brands, personalities and companies began obsessing over producing text, images, whitepapers and videos to…