David Granger – Medium

David Granger

Will technology really be a game-changer — or is it in danger of changing the games?

This year we will get a fresh dose of new technology to help spectators, athletes and officials get even more out of sporting contests…

Jun 1, 2024

Will technology really be a game-changer — or is it in danger of changing the games?

Jun 1, 2024

Nine Reasons Why Facebook Is — Still — Relevant for Business in 2024

Stories of the death of Facebook have been circulating almost as long as the platform itself: it’s going the way of MySpace… its user…

Jun 1, 2024

Nine Reasons Why Facebook Is — Still — Relevant for Business in 2024

Jun 1, 2024

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Brand v content: how to ensure peace breaks out

David Granger, director at Arc & Foundry Creative, has seen first-hand how in-house brand and content teams can — occasionally — come to…

Apr 5, 2024

Apr 5, 2024

Brand guidelines? They’re more important than ever in 2024

Insights on the vitality and continued importance of brand messaging and guidelines in an increasingly complex communications landscape…

Apr 5, 2024

Apr 5, 2024

Why AI is your sidekick, not your replacement (or…we still need creative directors)

With every wave of technology, there are the early adopters, and then there are the more reserved early adapters: it happened with websites…

Mar 24, 2024

Why AI is your sidekick, not your replacement (or…we still need creative directors)

Mar 24, 2024

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Antaeus AR

How Augmented Reality is leading improvements for fans to improve the sporting spectacle

Over the last few weeks the new liveries (and slightly strange team names) have been unveiled ahead of the 2024 F1 season.

Mar 10, 2024

How Augmented Reality is leading improvements for fans to improve the sporting spectacle

Mar 10, 2024

Five Myths About Your Content Marketing (and what needs sorting)

Dispel the myths surrounding content marketing and learn how to streamline your content production, manage digital assets efficiently, and…

Feb 8, 2024

Five Myths About Your Content Marketing (and what needs sorting)

Feb 8, 2024

Welcome to The Third Wave of Sports Content Marketing: The Athletes’ Takeover

The central control of production is getting closer and closer to the individual athlete in sports marketing — which might not always make…

Jan 23, 2024

Welcome to The Third Wave of Sports Content Marketing: The Athletes’ Takeover

Jan 23, 2024

How Cricket Continues To Embrace Innovation To Remain Progressive

…how a sport that prides itself on tradition is making great strides to remain relevant and encourage new audiences.

Nov 27, 2023

How Cricket Continues To Embrace Innovation To Remain Progressive

Nov 27, 2023

Is Gamifying Sport (really) How We Find Fans Of The Future?

In this week’s Member Insights piece David Granger enlists three topics of conversation and presentation which stood out at this year’s…

Nov 5, 2023

Is Gamifying Sport (really) How We Find Fans Of The Future?

Nov 5, 2023

David Granger

David Granger

I’ve worked in digital content marketing in sport and music for (amongst others) Red Bull Media House, cinch and GoPro. I’m a columnist for iSportconnect.

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