Will technology really be a game-changer — or is it in danger of changing the games?This year we will get a fresh dose of new technology to help spectators, athletes and officials get even more out of sporting contests…Jun 1Jun 1
Nine Reasons Why Facebook Is — Still — Relevant for Business in 2024Stories of the death of Facebook have been circulating almost as long as the platform itself: it’s going the way of MySpace… its user…Jun 1Jun 1
Brand v content: how to ensure peace breaks outDavid Granger, director at Arc & Foundry Creative, has seen first-hand how in-house brand and content teams can — occasionally — come to…Apr 5Apr 5
Brand guidelines? They’re more important than ever in 2024Insights on the vitality and continued importance of brand messaging and guidelines in an increasingly complex communications landscape…Apr 5Apr 5
Why AI is your sidekick, not your replacement (or…we still need creative directors)With every wave of technology, there are the early adopters, and then there are the more reserved early adapters: it happened with websites…Mar 241Mar 241
Published inAntaeus ARHow Augmented Reality is leading improvements for fans to improve the sporting spectacleOver the last few weeks the new liveries (and slightly strange team names) have been unveiled ahead of the 2024 F1 season.Mar 10Mar 10
Five Myths About Your Content Marketing (and what needs sorting)Dispel the myths surrounding content marketing and learn how to streamline your content production, manage digital assets efficiently, and…Feb 8Feb 8
Welcome to The Third Wave of Sports Content Marketing: The Athletes’ TakeoverThe central control of production is getting closer and closer to the individual athlete in sports marketing — which might not always make…Jan 23Jan 23
How Cricket Continues To Embrace Innovation To Remain Progressive…how a sport that prides itself on tradition is making great strides to remain relevant and encourage new audiences.Nov 27, 2023Nov 27, 2023
Is Gamifying Sport (really) How We Find Fans Of The Future?In this week’s Member Insights piece David Granger enlists three topics of conversation and presentation which stood out at this year’s…Nov 5, 2023Nov 5, 2023